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Gradual

Long Island City

,

New York

GRADUAL, founded in 2018, is reimagining clockmaking for the 21st century. Its first collection of perception-altering timepieces, called Lightweights, won the NYCxDesign best of wellness award in 2018 and a Fast Company Innovation award in 2019.

Creative Director Russell Greenberg imagines time as a material that can be sculpted into seductive and performative clocks that transform the rhythm of a room. Greenberg, along with Gradual co-founders Christopher Beardsley and Min-chul Hong, envision “creative time-telling” as a way to restore balance to our increasingly complex and technology-entangled lives.

GRADUAL is a creation of RUX Studios, an NYC-based multi-disciplinary team dedicated to merging art with activism where Greenberg acts as Founder and Creative Director, Beardsley as Managing Partner, and Hong as Product Design Director.

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In The Press

Need to Know

  • “Clocks were once the centerpieces of grand architectural structures and spaces because they were necessary to synchronize life. Now, and into the future, architecture needs clocks again - not to tell precise time for an industrial revolution, but to give poetic perspective for a wellness revolution.” says Creative Director Russell Greenberg
  • Gradual can create custom time-pieces at a seemingly infinite number of scales and with a variety of materials; just ask them!
  • the proprietary “Light Movement” that drives Gradual’s Lightweights collection can be integrated directly into architectural elements like walls and building facades and the app allows owners to adjust brightness and other features

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OUR TAKE

“Gradual, from the designers of Stickbulb, offers a poetic physical manifestation of time in an endlessly customizable system."
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Gradual

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